Jan Tschichold and Swiss Typogrpahy
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Jan Tschichold was born in Switzerland and developed the skills of typography and book design as well as being a teacher and writer. The style of typography that Tschichold concentrated on the most was 1950s International Typography Style, better known as Swiss Style which consists of emphasizing cleanliness, readability and objectivity. To obtain this design Tschichold would use a grid, asymmetric layouts, sans-serif typefaces and ragged right text.